Important Things to Remember to Keep Your Website Visible in SERPs
With Google Penguin updates any website that violates Google’s webmaster guidelines will have their searching engine rankings lowered. In other words, its guiding principle is to penalize websites using manipulative techniques to achieve high rankings in the search engine traffic. Here they are striving to place content as the key, and if your website has great content then it will be recognized over those with little or content with spam. What they penalize are those websites that have doorway or web pages that are created so that visitors who come will be sent to a different page by repeating unrelated phrases to manipulate the relevance of prominence of resources.
The release of Penguin 4 happened at the same time for all countries and languages around the world. This means that all websites will consistently experience the same impact independent of their location. This has not changed, but unlike before Penguin 4 is real-time now. What this implies is that page rankings may change each time Google updates the information about the page and other pages linked to it. So, both the positive and negative impacts of your actions will become noticeable faster. If your site however is penalized and your webmaster does a good job improving it and removing harmful links, this real-time algorithm allows you to recover your website from Google penalty faster.
Also, unlike the previous updates, this new version has made google algorithm become part of its core algorithm and not a separate filter anymore.
With this present algorithms the focus is not on toxic links on specific pages and the website as a whole.
This latest update will greatly affect the work of an SEO specialist because the micro penalties imposed will be more difficult to track and this means that it is important to audit all important subdomians and specific pages of your website on a regular basis.
Another downside is because you will never be informed if your website is penalized. If you notice a sharp drop in your organic traffic or decline positions in some or all of your keywords, including branded ones, then this is an indirect indication or sign that you website is penalized.
One the other hand, this updated algorithm can change the status of your rankings fast the moment you take positive actions on your websites.
What this means is that one has to constantly monitor your position in SERPs. If you want to keep informed, then you need to set up regular email alerts on position changes.
It is essential that all your backlinks are clean and healthy and you should regularly audit your backlinks for your entire website because the new Penguin takes a granular approach already. All important subdomains and subdivsion of your website should not be audited for back links. What this means is that you might have to conduct separate audit for each of the different language version of your website.